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When you hear the term ROI, I am betting you are thinking money. When I buy this stock, what will be my return. If I invest in a business, will I get my money back. According to Wikipedia, ROI, or Return on Investment “is the concept of an investment of some resource yielding a benefit to the investor.” Basically it means whatever you invest, be it money, time or effort, you are expecting some form of benefit.
Often I am asked by clients to help them get across