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This is another in one of my information ninja articles. Information Ninja is what one of my customers calls me. I told him, no, it is my job to make him one. He laughed and said he wasn't quite sure that was the case.
But indeed it is. I know how to find data and report on it - which is what this article is all about. But he knows his business. He knows the numbers he wants to see or, in many cases, what numbers he is not seeing - ie sales calls not being made. I