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I recently worked with a client who had a CRM at their organization but they were using it as a glorified rolodex. When I asked them why they had not taken the product to the next level, they asked me why should they? They wanted to know the benefits.
Keeping track of your customers is one way to guarantee more sales. It's such a simple thing. Understand what they want, advise them on what's available, offer them good pricing and support, and you make sales. However that assumes you've